our-story

Jeju isn’t a faraway myth—it’s Korea’s largest island, home to generations with their own dialect, traditions, and pace of life. Separated from the mainland yet distinctly its own, Jeju holds a quiet reputation for nature that runs deeper—into the soil. 

At Innisfree, we turn what we learn from Jeju into carefully balanced skincare—designed to support healthy-looking skin while remaining comfortable on skin.

One of our standout ingredients is derived from Jeju green tea. Its journey started on land so rough, even local farmers walked away—rocks, thorns, and soil known as japjongji, that no one wanted. But AMOREPACIFIC saw something more, transforming it into thriving green tea fields. 

Today, that spirit of resilience lives on in some of our key formulas. We selectively incorporate ingredients from Jeju Island across our portfolio, choosing them where they can best benefit the skin.

Our approach to skincare starts simple: choose only what’s good for your skin. That starts with carefully picked Jeju botanicalsㅡlike green tea and bijaㅡknown for being naturally skin-loving. 

But we don’t stop at nature. We combine and transform natural and other ingredients using Korean skincare know-how to create formulas that are gentle, balanced, and actually work. 

We believe your skin already knows how to shine—it just needs the right kind of support. That’s where nature comes in. We tap into plant-derived ingredients from Jeju Island and deliver them in ways that feel comfortable on skin. 

From innovative textures to skin-cushioning formulas, every product is crafted with care—powered by years of research and skin-friendly science. Designed to help skin look smooth, well cared for, and naturally radiant. Because when skin feels comfortable, it looks its best.